From quiet relaxation to lively exploration, from pleasant rest to joyful celebration.
Every beautiful moment, we savor together — now, the story continues.
Last year, 'If a Moment, Naturally a Moment' led us to embrace the purity of nature.
This year, If continues to team up with If Yi Fu brand global spokesperson @X玖少年团肖战DAYTOY to enjoy 'If a Moment, Fully Enjoy This Moment'.
#ifAMomentFullyEnjoyThisMoment##ifYiFu##DrinkIfWithXiaoZhan##IfYiFuBrandGlobalSpokespersonXiaoZhan##FullyEnjoyThisMomentWithXiaoZhan##EnjoyIfAMomentWithXiaoZhan#

Let's drink @溢福IF, enjoy this moment, cherish every moment. #ifEnjoyThisMoment#

Yes, friends, if understands you like this!
Whose phone wallpaper needs a new look? The heartthrob wallpaper from If Yi Fu brand global spokesperson @X玖少年团肖战DAYTOY is ready, so start using it!
#ifAMomentFullyEnjoyThisMoment# #ifYiFu# #DrinkIfWithXiaoZhan# #IfYiFuBrandGlobalSpokespersonXiaoZhan# #EnjoyIfAMomentWithXiaoZhan# #FullyEnjoyThisMomentWithXiaoZhan#

Yifu invites you to step into the latest TVC filming site and witness those beautiful moments off-camera.
If Yifu brand global spokesperson @X玖少年团肖战DAYTOY is captivating in every expression on camera!
Whether it's the carefree sip while looking up or the gentle smile while raising a glass, the summer vibe is perfectly presented~ No deliberate posing, just a real state of ease — this is the lifestyle attitude Yifu wants to convey: enjoy the present, be free and true to oneself.
Start your if moment with Xiao Zhan!
#ifEnjoyThisMoment# #EnjoyTheIfMomentWithXiaoZhan# #EnjoyThisMomentWithXiaoZhan# #ifYifu# #DrinkIfWithXiaoZhan# #ifYifuBrandGlobalSpokespersonXiaoZhan#

Happy Birthday to if's global spokesperson @肖战! 🎉✨
On this special day, we celebrate your birthday and cheer for your passion, focus on your career, and the positive energy you convey.
This year, you have poured your sincerity into your works, refined your skills on screen, and shared beauty while partnering with if—allowing more people to witness the blossoming of dreams.
May each day of the new year be filled with joy, health, and courage to move forward. Looking forward to creating more brilliant moments of if together with you! ✨
#if'sGlobalSpokespersonXiaoZhan##XiaoZhan1005HappyBirthday#

Global spokesperson for if Yifu @肖战 brings festive greetings,
'Together at this moment', the moon of the Mid-Autumn Festival lights the way home;
'Scenery adorned in brocade', the wind of National Day conveys warmth.
This double festival, may everyone be accompanied by loved ones and enjoy the joy of reunion. if Yifu will also continue to guard every joyful gathering time with quality. Wishing everyone a happy double festival and family happiness!
#ifYifu ##DrinkifwithXiaoZhan##ifYifuGlobalSpokespersonXiaoZhan##EnjoyifMomentwithXiaoZhan##EnjoyThisMomentwithXiaoZhan##ifMomentEnjoyThisMoment#