Crispy, delicious, nutritious... We overturn tradition, not defined. Effort, innovation, breakthrough... We continue to grow, looking forward to 'taste.' Welcome @X玖少年团肖战DAYTOY to become #OCAKBrandAmbassador#. In the future, we #ReleaseStrengthTogetherAndShareCrisp# #XiaoZhan# #XiaoZhanOCAKBrandAmbassador#

A focused gaze, a warm smile, you are the shining star in the night sky. I am willing to walk alongside you, #FocusOnEveryStep# Diligently researching, striving for excellence, adhering to dreams, and not disappointing passion. @X玖少年团肖战DAYTOY, please guide me! #XiaoZhanStoneBrandSpokesperson# #XiaoZhan#

Carry dreams and thrive towards the sun. Welcome @X玖少年团肖战DAYTOY to officially join the Li-Ning family as the #XiaoZhanLiNingGlobalSpokespersonForTrendySportsProducts#! Here, he will portray more roles, empower 'sports' to ignite passion, initiate 'trendy' new energy, and collaboratively 'design' the blueprint for the future. In the future, please anticipate him igniting passion through sport……

He is a designer, a singer, and also an actor. #XiaoZhanMolsionGlassesBrandSpokesperson# interprets multiple roles in diverse scenarios. Dazzling debut, starting anew. In 2021, join @X玖少年团肖战DAYTOY to #FaceEverySide#.

The Year of the Ox is approaching. Looking back at 2020, it's a mix of emotions but full of gains. Thank you to every strong self born to excel. In 2021, we are all Ox! Mengniu Dairy joins hands with brand ambassador @X玖少年团肖战DAYTOY to accompany you in chasing dreams, getting better and better! #2021BelongsToTheOx#

#XiaoZhanForYouKaiXiaoZao# #XiaoZhan# Eating well and accompanying each other is the unspoken romance between us. @X玖少年团肖战DAYTOY, thank you for the encounter in the first snow, turning the wind and rain into courage. In each other's company, let's embrace the little joys in the subtle moments and cherish them in our exclusive memories. 2021 is just within reach, and in the season……

Kai Xiao Zao 618 Limited! Customized! The 'Pot Set' is about to launch~ Are you ready to learn how to cook Chinese dishes with @X玖少年团肖战DAYTOY? Choose the best ingredients, grasp the heat, and use craftsmanship to restore the essence of Chinese cuisine~ Tonight at 10:05, the small stove awaits everyone at the flagship store~ #XiaoZhanForYouKaiXiaoZao# #XiaoZhan#

#CelebrateNewYearWithGucci# @X玖少年团肖战DAYTOY is dressed in the Chinese New Year series, bringing Mouse Year blessings together with Mickey. As New Year's Eve approaches, wishing everyone a radiant glow, good fortune, a happy Mouse Year, and everything goes well. With the lucky mouse by your side, may the Mouse Year be prosperous. #GucciStarlight##XiaoZhan#

@X玖少年团肖战DAYTOY said, 'I am waiting for you at #E7ONE# 😉'

#XiaoZhanforYouKaiXiaoZao# #XiaoZhan# A warm smile, clear eyes, confident and humble. I am very glad to walk hand in hand with you @X玖少年团肖战DAYTOY, to interpret the flavors of life and care about the everyday essentials. Remember to eat well.

New Year's Eve celebrations, the radiance of fairy girls must not stop! @X玖少年团肖战DAYTOY personally selected #PlatinumNourishingFoundation#, each bottle contains 80% nourishing ingredients, party with friends until late, and your skin still shines with fairy gemstone light! Where are you going to party for New Year's? Get the #FairyFoundation# first and unlock your fairy beauty a second earlie……

#WatchTheShowWithXiaoZhan# On December 20th at 16:30, join young actor Xiao Zhan @X玖少年团肖战DAYTOY as we embark on the FILA X 3.1 Phillip Lim #GlobalCitizen# fashion show journey, writing the chapter of #HighEndSportsFashion#. #XiaoZhan# Go to Tmall, search for FILA, and enter the live room in advance to win surprise benefits during the livestream. #TmallClub#