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Editor’s Picks (No. 12/30 pages)

2023/04/14 10:00 GUCCI/gucci

GUCCI Florence Gucci Heritage House

Follow actor, singer, and brand ambassador Xiao Zhan @X玖少年团肖战DAYTOY into the Florence Gucci Heritage House to explore the original origins of Gucci's history. Experience the artistic craftsmanship that transcends time in the Gucci Art Lab. Flip through precious archives and slowly unveil the #GucciCosmosExhibition# curtain, as Gucci's story continues from Florence to Shanghai. Click or visit……

2023/04/06 10:20 Xiao Zhan/NARS/Xiao Zhan Studio

NARS Ultra Velvet Foundation/Air Lip Cream

@NARS The next-generation long-lasting black tech, take control. TAKE CONTROL!

2023/03/24 14:46 Xiao Zhan/Weibo Night/Xiao Zhan Studio etc.

2022 Weibo Night

#WeiboNightCountdown1Day# Persistent and resilient, walk towards the light. [鼓掌] Reserve the live stream and witness the shining moment with @X玖少年团肖战DAYTOY~ #WeiboNightLineupAnnouncement#

2023/03/17 10:05 Li-Ning Sports Life/LI-NING1990/Li-Ning Official Weibo

Classic Series

Let colors brighten your mood, a smile is the best expression! Together with the global spokesperson for Li Ning's trendy sports products @X玖少年团肖战DAYTOY, feel the relaxed joy of a pleasant outing! Interpret the sporty leisure style with the 'Li-Ning Sports Classic Series', paired with 'Starfire LITE' shoes, featuring a simple design that is lightweight and comfortable. Remember to slow down,……

2023/03/03 10:05 Maison Margiela

Maison Margiela Fragrance Voyage Body Care

#MaisonMargielaFragranceVoyageBodyCare# Refreshing oceanic fragrance, softens and moisturizes the skin, evoking memories of blue seas and skies. @X玖少年团肖战DAYTOY #XiaoZhanMaisonMargielaFragranceBodyCareSpokesperson# #MaisonMargielaFragrance#

2023/02/24 02:03 xz_1991x/肖战/Xiao Zhan Studio etc.

Xiao Zhan 2023 Europe Travel Collection

(Excluding Milan Fashion Week) Milan, Florence, Rome, and Paris. Hi, I am Xiao Zhan. Sichuan cuisine, always THE BEST! 🫵🏼😭 Strolling in Florence on a rainy day 🚶📷 The sunset falls into the distant starry sky, quietly watching @X玖少年团肖战DAYTOY savoring the warmth of life in fragmented time ⏳ Lazily wandering on the streets, @肖战 transforms into a catcher of scenery, immersing i……

2023/02/22 12:30 Xiao Zhan Studio/GUCCI/Xiao Zhan, etc.

Gucci 2023 Autumn/Winter Women's Collection (Milan)

Actor, singer, and brand spokesperson Xiao Zhan @X玖少年团肖战DAYTOY departs for Milan! Dressed in Gucci's 2023 Early Spring #GucciCosmogonie# collection, she wears a double-breasted wool coat with a hooded cotton sweatshirt underneath, paired with black and white lace-up sneakers, embodying elegance and genuine vitality. Join us in witnessing the #Gucci 2023 Autumn/Winter Women's Collection# fash……

2023/02/20 10:05 NARS/Xiao Zhan Studio

Xiao Zhan NARS Global Brand Spokesperson

Original colors as before, walking with the light. We are honored to announce that @X玖少年团肖战DAYTOY has officially become NARS global brand spokesperson. In the new year, we look forward to working with Xiao Zhan to convey a distinctive and avant-garde aesthetic to beauty enthusiasts around the world. #XiaoZhanNARSGglobalBrandSpokesperson#

2023/02/10 16:00 TODS

2023 Spring/Summer

#TODS2023SpringSummer# global advertising officially released.